Sales content for all those who want to sell even better tomorrow than they do today.
The latest sales content - made and tested by bao
The perfect sales playbook
Never be at a loss in sales again with sales playbooks: As a standardized tool, a good playbook supports every sales meeting with an agenda and information on leads, products and tips on conducting meetings. Find out what the perfect playbook should look like, what content is a must-have and why digital is the way to go in our white paper.
Even more sales expertise
The perfect sales onboarding
Art meets science in sales
A mere glance at the CRM system often falls short and fails to capture the essence of sales conversations. Time to change that!
Asking the right questions
We show you how to stay as close as possible to prospects at every stage of the sales process by asking the right questions.
Objection handling
What is the difference between an objection and a pretext? How do you deal with an objection professionally?
Sales psychology
50 practical, psychological tricks for sales talks based on the proven theory of behavioral economics.
Interview guidelines
These conversation guidelines have been tested and optimized in more than 20,000 sales conversations - download our best practices.
The perfect sales onboarding
Art meets science in sales
A mere glance at the CRM system often falls short and fails to capture the essence of sales conversations. Time to change that!