In his new role as VP Sales, Benedikt Lorenz will be responsible for sales and the strategic growth direction of the company. He plays a central role in developing bao’s further go-to-market strategy as well as expanding the sales team.
Benedikt Lorenz from Munich can already look back on more than 20 years of sales experience and most recently held the position of Director Global Business Development at Jedox. In this role, he was responsible for the company’s cross-national global sales strategy and managed the departments in Boston, Paris, London, Dubai and Sydney, among others. Previously, he served as Head of Sales Development at Personio and Head of Inside Sales at Celonis, where he played an instrumental role in scaling the sales teams and developing a successful go-to-market strategy. He also drove the digitization of sales structures and ensured, among other things, the implementation of an effective CRM structure, which at Personio included the introduction of bao.
“We are of course delighted to have Benedikt Lorenz on board as our new VP Sales at bao,” says Dr. Patrick Strunkmann-Meister, CEO and founder of bao. “Given the new hype around AI, we have ambitious growth plans for the future. We’re sure Ben’s impressive track record and sales scaling skills will be a significant asset as we continue to grow our business.”
“Sales is even more than ever in a constant state of change – especially in this day and age where we witness rapid advances in AI & software every day,” says Benedikt Lorenz. “I am sure that AI-powered systems are on their way to becoming the indispensable digital assistant of every sales rep and I’m excited to join bao in making this vision a reality.”
The software company bao (= “be as one”), founded in Munich in 2017, has developed a co-pilot for sales conversations. bao helps companies to systematically and measurably improve their sales conversations. The Conversation Intelligence software identifies success factors in the sales process and supports sales teams in implementing best practices. Customers such as TeamViewer or Conrad Electronics use bao to generate structured, analyzable data from conversations and continuously improve their sales teams.
Noah von Cappeln – Press and public relations
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