Convince in every situation:
Sales pitch examples
Convince in every situation: sales pitch examples
Convince in every situation: The most important sales pitch examples
Regardless of whether they take the first hurdle in cold calling on the phone to establish a real conversation or convert casual interest into full attention at the trade fair stand. With brevity, clarity and a personal touch, successful sales pitches share key qualities, but they are not the same. This is because different settings require different approaches. With our examples, we show how you can tailor the sales pitch to the respective situation and interaction partner in order to achieve maximum impact. Preparation pays off!
1. one-liner sales pitch
Scarcity increases interest! Omitting superfluous information is a general recipe for success for better sales pitches. This is because unnecessary information not only costs valuable time and drains the other person's attention. Too many details can also easily distract from the key points. The one-liner sales pitch takes it to the extreme: here, salespeople don't use any words at random, but weigh up exactly how they can express the core message as compactly and coherently as possible during preparation. Such a sales pitch is suitable, for example, when the other person's attention is particularly fleeting. This is the case at the very beginning of a conversation or in a chance encounter. With the one-liner sales pitch, you make it easy for the other person: potentially interested parties can quickly process your information and then decide whether they want to continue the conversation.
One-liner sales pitch example
"Imagine if every person in your team saved 30 minutes every day for the manual follow-up of sales calls. How would that change your perspective on achieving your goals?"
"We are changing the way new talent takes their first steps in the sales world. Our interview guides offer real-time support in interview situations and use the best practices of the entire team."
2. elevator pitch
The elevator pitch is probably one of the best-known sales pitch formats. However, failed examples of this type of sales pitch are just as common as the term itself. Then 30 seconds turn into several minutes, because salesies still want to include that seemingly important detail or that funny allusion to typical industry problems. But the motto for this sales pitch is also to strike out! 30 seconds are quickly over and leave no room for features, only for the value of your offer. You should therefore compare various examples of the elevator sales pitch in the sales team and work out a definitive version for the team together. This way, all salespeople are perfectly equipped to make attractive contacts at the next networking event. This is precisely the environment in which the elevator pitch belongs. Industry experts want to directly relate to the problem and understand what your offer is all about.
3rd social media sales pitch
In the area of social media, it is not only the salespeople who determine the form of the sales pitch. The platform also plays a role. Think of Twitter: you have 280 characters to present the added value of your offer in the best possible light. In B2B sales, you need to target exactly the people you really want to talk to. The content of the social media sales pitch can be based on the example of the elevator pitch. Put the basics of your brand into words and remember that you need to generate maximum interest. It's true that social media offers huge potential in terms of lead generation. But with over 3 billion active users, the wastage can be extremely high. The best examples of social media sales pitches are so effectively designed that they appeal to exactly the right people from the masses.
Take a look at how bao implements this on LinkedIn
4. e-mail sales pitch
Emails bring you much closer to the desired contact persons than a post on social media. On the other hand, there are higher requirements for personalization. The subject line, headline and content must be tailored as well as possible to the target audience. Your potential customers probably already have plenty of irrelevant emails from your competitors in their inboxes. In most cases, Outlook is not so wrong when it comes to differentiating between "Relevance" and "Other". If you don't want to end up in this pile, you need to come up with something. The requirements for the clarity and precision of your statements naturally also apply to the email sales pitch. But here you have the best cards in this respect! Unlike in an interview situation, you can take your time to fine-tune your email. However, keep it short, as is typical for pitches! Attach suitable information material that really offers added value? This can significantly increase your chances of a response.
Email sales pitch example
"Hello Ms. [...],
nice that we were able to meet in person at the sales conference. I remember you talking about the challenges in the area of sales training: too much time, too long improvement cycles. We have developed a solution that I would like to present to you.
Our digital call guides make sales calls better with live support. Never again forget important qualifying questions or only use the second-best objection handling - without days of training! Thanks to the integrated documentation, salespeople can re-enter conversation situations at any time and review their behavior.
What does this look like live? I would be happy to show you in a short demo. You can book a slot in my calendar directly via the link."
5. cold call sales pitch
The cold call is a very special setting. Unlike at a trade fair stand or in an elevator, there is no eye contact or other gestures to indicate that contact is being made. In a cold call, we only have the other person's voice to draw conclusions about their state of mind - and we start the conversation without a rhyme or reason. Even an exemplary sales pitch can come to nothing if it is simply not a good fit for your contact. Salespeople should therefore not force the cold call sales pitch. The primary goal should be to create a positive experience for the other person. After all, this is often the lead's first personal interaction with your brand. If in doubt, postpone the conversation to a more convenient time. Are all the situational traffic lights green? Then get started with the sales pitch. Here you have a little more time than with the elevator pitch, which you should not use for superfluous details, but for an individual reference to the situation of the other person. This is how you create the necessary urgency in the cold call.
Cold call sales pitch example
"Hi, this is [...] from company [...]!
I am calling you because you have recently announced that you are focusing your business on the industrial customer sector. We have a B2B sales software solution that integrates with your existing CRM and continuously optimizes sales calls with advanced documentation capabilities and live data-based support. This enables your team to have better conversations - and identify the most interesting leads even faster. How does that sound to you?"
This introductory pitch answers the lead's most pressing questions. Sounds interesting in principle? Then you can go into more detail and move on to questions to find out more about the lead.
Sales pitch examples: all approaches focus on the benefits
Whether maximum brevity as in the one-liner sales pitch or the completely different setting of an email: The examples show how different successful sales pitches can look. This is precisely the recipe for success: there is no such thing as the perfect all-round pitch. Every situation requires a tailored approach. However, the absolute focus on the added value of your product unites all variants. Leave out the unnecessary, use clear wording and be as specific as possible to your counterpart! Turn our examples into your own sales pitches and continuously optimize them to initiate more conversations with interesting leads.
